HelloFresh x Plastic Bank May 19, 2021
Sustainability is and always has been a fundamental part of HelloFresh’s operation.
That is why, we are happy to announce that we have partnered with Plastic Bank® to set up three plastic collection centers in Indonesia as part of our ongoing environmental responsibility. This partnership will enable the removal and repurposing of ocean-bound plastics.
The program will prevent the equivalent of 37.5 million single-use plastic bottles entering the ocean over three years.
Over three years HelloFresh’s program will recover 750,000 kg of materials from coastal areas. The program will also support over 560 local families living in poverty who will receive goods and services – be it food, clean water or school tuition for their children – in exchange for collections. The entire transaction is secured on their blockchain platform, which tracks every step of the journey, creating a credit history for increased financial opportunities. The collected plastic waste is recycled and reintegrated back into the plastic value chain as Social Plastic®, which is in turn manufactured into items such as bottles for household products through to clothing.
We are excited to step up our activity against ocean plastic and positively impact the lives of those in need in communities most affected by waste while doubling down on our existing sustainability commitments. We want our customers to be confident that HelloFresh is an eco-friendly choice.
To learn more about sustainability at HelloFresh click here.